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FundingShhhh...
Employees3
SalaryShhhh...
FulltimeYes
TelecommuteNo
IndustrySaaS, Software, Enterprise, Productivity
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VP of Marketing

at Sandglaz in Canada   —   Jul 14, 2014   |  
Overview
In this role you will own the marketing strategy from end to end. You will determine the best mix of marketing activities that will grow the number of active users, and execute on those plans.
Responsibilities
Determine the most cost-effective mix of marketing activities. Plan and execute the marketing strategy.
Social Media & Community management
SEO & SEM
Growth Hacking (marketing activities across the full user funnel)
Inbound Marketing and Content strategy
Get media coverage
Write compelling marketing copy for landing pages, emails, registration pages, ads, etc.
Blog and Email Marketing
Experience
Hands-on experience in startup marketing specifically in SaaS cloud-based software.
Passion for and ability to perform at an early stage startup focused on growth.
Solid understanding of standard marketing metrics such as lead funnel, conversion rates, etc.
Design and UX/UI skills
Superior written and verbal communication skills
Education
Bachelor's degree in marketing, business or related discipline.
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