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Online Marketing Specialist

at Axcient in Mountain View, CA   —   Jul 17, 2014   |  
Summer BBQ
At Axcient we're revolutionizing the way that small and medium-sized businesses protect their data. We're taking on an industry that has been dominated by legacy software companies for decades and standing it on its head by leveraging virtualization and cloud technologies, and by not being afraid to think outside the box and challenge the status quo. We're a team of disruptors committed to building the next market leader in the $4B data protection services market. We're a team of people who want to win and change the industry forever. We're the fastest growing company in the space, with a nearly 10x increase in revenues in 2010, and we're looking to add the best and brightest to our team.

At Axcient, we believe that above all else, companies are built on incredible people. We screen rigorously for top talent and for A-players and we believe that small teams of exceptional people can out-think, out-execute and out-maneuver bigger companies. We believe strongly in the importance of culture and community, and that building a company is about creating an environment where exceptional people can excel and where employees are empowered to influence all aspects of the company. We believe in a team first approach to our jobs, because we believe that when we work together we can accomplish heroic tasks in record time frames. But we also believe that it's important to have fun along the way and that it's about the journey as much as the destination. Whether it's our famous Friday BBQ's, go-karting, bowling night, trade-show parties or cooking lessons, we try to have fun to balance the work. (Check out our Facebook Page for some highlights.)

Position Description:
The Online Marketing Specialist will create and deploy highly effective online marketing programs and demand gen initiatives including online advertising, SEM, email campaigns, social media, co-marketing opportunities, and more. This position is both creative and analytical in nature. To be successful, you will have very strong written and verbal communication skills and a passion for innovative software and customer success. In this position, you will play a key role in identifying, developing, and implementing awareness programs that directly impact the critical business metrics. We are seeking a HIGHLY motivated and results-driven individual who will thrive in a fast-paced environment. This is an excellent opportunity for a “roll up the sleeves” marketer to take their career to the next level.
Duties and Responsibilities:
Manage Paid Search campaigns.
Understand, optimize, and expand our keyword list.
Manage weekly and monthly reporting and tracking, flagging issues for internal stakeholders and report metrics appropriately.
Develop and manage metrics; understand and implement coding schemes for tracking purposes.
Implement and manage online and email marketing programs focusing on building awareness and partner acquisition.
Analyze and report program performance; provide results and recommendations for improvement and new programs.
Leverage a "test, measure, and refine" approach to constantly improve program results and increase the impact of online marketing on revenue and profitability.
Execute highly effective direct response programs to significantly increase inbound lead flow and pipeline generation.
Propose new online/outbound marketing program ideas along with data, costs, and estimated ROI to execute these programs.
Develop ad copy, landing pages, banner creatives, and other marketing collateral.
Provide support for other areas of marketing as needed.
3+ years in an online marketing role. Previous experience in a B2B high tech online marketing role focusing on partner sales and enablement a big plus.
Thorough understanding of online and outbound marketing a must.
Passion for Search Engine Marketing and proven experience with Google AdWords campaigns.
Ability to stretch limited budgets to squeeze the most out of programs for the best possible ROI.
Strong written and verbal communication skills.
Ability to perform ROI analysis and identify tactics for constant improvement.
Detail-oriented and highly organized with the ability to handle multiple tasks simultaneously and meet deadlines.
Motivated self-starter with a high level of initiative and a sense of urgency.
Highly analytical, comfortable with large amounts of numbers/number crunching, and excellent at producing reports on the data. Previous experience with Google Analytics a must.
Passion for delivering results and driving internal and external customer success.
Previous experience with marketing automation tools (such as Eloqua, Marketo, Responsys, Pardot, Genius, etc.) and developing email marketing campaigns.
Ability to effectively accomplish goals while working in a team-based, open-office environment.
Familiarity with web services, APIs, and data feeds a plus.
HTML and CSS skills a plus.
This position is in-house and located in the corporate offices in Mountain View. Some travel may be required.
BA/BS Degree required.
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