In 3-5 years our mission is to create a billion dollar plus brand which has a positive impact on a billion plus lives. We believe soccer is truly the only thing that we can use to help explain the world- its problems, challenges, divisions, inequities, hope, culture, politics, economies, aspirations, and beauty. Its a remarkably neutral, yet powerful voice that will help propel a new brand and social platform which opens up dialogue, increases cultural understanding, and gives us all a heightened sense of purpose and identity; so that when “Who’s your side?” is shouted by a Muslim to a Jew on a dirt field in Jerusalem, by a Protestant to a Catholic at a pub in Dublin, or by an American to a Mexican on the streets of LA, the answer will be clear: “We are all on the same side, aren’t we"?

We are a user generated worldwide football brand. The Whooligan.com site allows users to post videos, photos, forums, blogs, and whoolibabel. Users design, upload, and vote on club, national, city, and neighborhood branded Whooligear that will be sold worldwide. Whoolihoodz, Whoolipets, Whooliha, Whooliheroes, Whoolibabes, and Whooliwood posts can be submitted on special content sections. We seek to create a billion dollar plus brand from this various content.

Our team consists of two young entrepreneurs who previously worked in the hedge fund industry. Both are creative visionaries who seek to revolutionize how investors, entrepreneurs, and consumers think about the Web 2.0 space and its future applications.

The Whooligan work environment is one that inspires and breeds creativity. Every employee is given a forum to think outside of the box and is rewarded for such behavior. It is an open forum for ideas and innovation, a place where employees feel unencumbered by the usual strains felt in Corporate America. Employees are encouraged to see what is possible, not focus on what may look to be impossible.The management has big aspirations for the company because of the enormous target market size and innovative idea, so only true visionaries and forward thinkers are likely to thrive.