The Placed Mission
Placed is Location Analytics. By measuring, aggregating and analyzing the paths and places people visit in the real world, Placed is creating a new class of business insights for app developers with Placed for Developers. Placed for Developers enables app developers to understand where in the physical world users are interacting with their app.
Placed for Developers complements the existing ecosystem of mobile analytics by not focusing on what is occurring in the app, but rather what is occurring outside of the app, in the real world. If you use location in your mobile app, you need to use Placed.
Placed is headquartered in Seattle and was founded by David Shim, who has previously held product and leadership roles at Quantcast, WebTrends, Farecast, and aQuantive.