The HICKIES Mission
The HICKIES credo is that there is a better way for doing everything. For example
it is in questioning how we tie our shoelaces that the idea for HICKIES laces came
to Gaston. HICKIES has made its business to solve everyday issues through the
development of innovative product designs. The HICKIES lacing system is the
first, but certainly not the last, byproduct of this innovative business mantra.
A Brooklyn-based lifestyle brand HICKIES prides itself on designing products
which re-imagine the status quo. HICKIES is the brainchild of Gaston and Mariquel
who in 2011 left their native Argentina to make their idea a reality. The
company’s first product, the HICKIES elastic lacing system, is one of a kind and
has forever changed the way people wear their sneakers. The laces are made of
a proprietary blend of elastic polymers which adapt to a shoe’s size and contract
with the movement of the foot. HICKIES combine form and fashion by
transforming any shoe into a slip-on while allowing users to customize their
shoes with 16 unique color combinations. With HICKIES, lace once and done.
We have a fun, friendly and super talented team we wish you meet soon!
Life at HICKIES
We are located in Brooklyn, New York.
Williamsburg is one of the most exciting neighborhoods in Brooklyn and we are in the middle of it. Our offices are located in the waterfront and have spectacular views.