The GenArts Mission
Empower the world’s greatest storytellers with the art and science of visual effects to bring their stories to life, inspire creativity and increase audience engagement.
GenArts is the leading provider of visual effects software to the media and advertising industries. GenArts’ intuitive software solutions, extensive portfolio of preset looks, and engagement statistics bring the tremendous power of visual effects to every video creator. By marrying the art of visual effects and the science of audience engagement, GenArts helps video creators maximize the value of their content.
GenArts' products are developed to support multiple platforms to include:
Final Cut Pro
Sony Vegas Pro
From artists to editors, industry pros rely on Sapphire plug-ins to streamline workflows, increase productivity, and create unforgettable visual effects with their video editing or compositing software. A simple and intuitive user experience makes it easy to access and fine-tune Sapphire’s extensive portfolio of 200+ photorealistic, stylistic effects and transitions and create award-winning looks.
In 1996, Karl Sims, renowned digital artist and computer scientist, founded GenArts� so visual effect artists could leverage the power of supercomputing techniques to craft and perfect their artistic looks effortlessly. Together with Chief Scientist Gary Oberbrunner, they combined the power of computer science with the art of visual effects to create GenArts’ Sapphire technology and a vast portfolio of visual effects. Since then, the world’s most talented visual effects artists have come to depend on Sapphire software to create the looks you see on television, in ads, online and at the movies.
In addition to industry professionals, our network of partners, universities, and artists includes the world’s best content creators. Thanks to their insights and collaboration, we’ve been able to optimize the Sapphire solution to best serve our c
Life at GenArts
For the past 15 years, we’ve been committed to delivering the highest quality visual effects software and customer support so video creators can bring stories to life and watch them soar. Our goal is to make the power of visual effects accessible to every video creator who wants to improve the quality and appeal of their stories.