Crowdtap is the first on-demand consumer participation network. Crowdtap allows marketers to easily tap targeted crowds of insightful and influential consumers for real-time research and ideation as well as peer-to-peer marketing actions that include sponsored house parties, sampling and online content sharing through social networks. For the over 150,000 participating members, Crowdtap is a marketing-themed social game that lets them gain status and earn rewards for gift cards and charity for collaborating with brands. The company, which is now officially spun out, was initially funded and incubated within Mr. Youth, #7 of Fast Company’s 10 Most Innovative Companies in Marketing in 2010.
Members can sign up at crowdtap.com and marketers can learn more at crowdtap.it.